Shahid Kapoor’s new film “Deva” has released in theaters. The film is based on the story of a police officer, which is played by Shahid Kapoor. The film has been promoted as a good entertainer, which was expected to take a strong opening at the box office. But according to the early figures and advance booking, the film is not getting the response as expected. The advance booking of the film was only ₹1.67 crore, which is considered low for a big budget film. In this article, we will discuss the film’s box office performance, potential earnings, and comparison in depth.
Advance Booking and Early Trends:
Looking at the advance booking figure of the film, it is clear that the audience is not excited about the film, as was seen for Shahid Kapoor’s last big hit, “Kabir Singh.”. The advance booking of “Deva” was limited to less than one lakh tickets, which is a matter of concern. However, it is worth nothing that spot bookings are still high in smaller towns and tier-2, tier-3 centers. So, even if the opening figures look weak, the film could do somewhat well on the day. Still, relying only on spot bookings is risky for any big-budget film.
Box Office Day 1 Estimated Earnings:
According to film trade experts, the first-day collection of “Deva” is likely to be between ₹5-7 crore net. However, the reviews of the film will come out in the afternoon, and if the film gets good dialog, the figure could rise. But early indications point to an opening of ₹6 crore, which is relatively low. In comparison, Shahid Kapoor’s “Kabir Singh” had earned ₹20 crore on its first day. This would mean that “Deva”‘s opening will be less than one-third of “Kabir Singh.”. This makes it clear that the film has not got the expected opening and it will have to strengthen its hold in the next few days.
Competition with “Sky Force”
Another setback for the film is that it may lag behind Akshay Kumar’s film “Sky Force.”. This film was released last week, but despite this, it earned ₹ 5.50 crores on Thursday. “Sky Force” is also expected to have a Friday figure similar to or better than “Deva.”. According to reports, till Friday afternoon, “Deva” collected ₹ 32 lakhs and “Sky Force” collected ₹ 31 lakhs. This shows that the first week of the film “Sky Force” can also perform better than “Deva.”.
Direction and music of the film:
“Deva” is directed by Roshan Andrews, who is making his Bollywood debut through this film. He is a well-known director in the Malayalam film industry, but this is his first film in the Hindi film industry. Due to this, people’s eyes are also fixed on the direction style of the film. The music of the film has been given by Jax Bejoy, and one song in it has been composed by Vishal Mishra. However, so far none of the songs of the film have proved to be a chartbuster, which may also limit the music appeal of the film.
The road ahead for the film:
The road ahead looks difficult for the film. After a weak opening on Friday, the film needs a big jump on Saturday and Sunday so that its first weekend can be good. If the film gets positive feedback, it can grow gradually. But if the audience response is mixed, then it may be difficult for the film to stay at the box office.
Overall, Shahid Kapoor’s “Deva” has not got the expected start. The advance booking of the film remained weak, and its first day collection may be limited to ₹ 6 crores. Also, the tough competition from already running films like “Sky Force” has increased the challenge for it. Now everything depends on how much the film improves from Friday night and Saturday. If the film gets good reviews and audience support, then it can improve its box office performance. But if the film’s situation does not improve by the weekend, then it may face difficulties at the box office.