Every year, Bollywood releases several movies, but there are only a few of them that rock the box office on their first day. Recently released Akshay Kumar and Veer Paharia starrer Sky Force surprised everyone with its first day collection. The film is based on India’s first airstrike, which took place during the Indo-Pak war of 1965. Directed by Sandeep Kewlani and Abhishek Anil Kapoor. The film has received positive responses not only from the audience but also from critics. Let’s find out in detail how this film performed at the box office on its first day.
First Day Collection Report: The film Sky Force collected 15.30 crores on its first day. This is a great achievement, especially when the film was being predicted to remain below 10 crores.
Morning Show: The film had a slow start, registering only 10% occupancy in the morning show.
Afternoon Show: This number increased to 14% by afternoon.
Evening and Night Shows: The real change was seen in the evening and night shows. The occupancy increased to 23% in the evening show and 37% in the night show. This shows that the film is getting a positive response from the audience, which further increased the ticket bookings.
Effect of special discounts: Discounted tickets were a big contributor to the success of Sky Force.
National Cinema Chains: Major cinema chains like PVR, Inox, and Cinepolis offered huge discounts on the tickets of the film.
Social Media Effect: Discounts and offers were trending a lot on social media, which pulled the audience to the cinemas.
Big Bookings: These discounts led to a huge number of bookings being recorded throughout the day. However, it will be interesting to see how the film performs on days without discounts.
Special day for Akshay Kumar’s films
This film holds special significance for Akshay Kumar, as it is one of the best opening films in his recent career. Akshay Kumar’s patriotic and action-packed films have always received love from the audience. Sky Force also falls in this category, and this film seems to be living up to the expectations of the audience.
Popularity of the film’s theme: The story of Sky Force is based on India’s first airstrike during the 1965 Indo-Pak war.
Patriotic spirit: The film has given the spirit of patriotism, which always impresses the Indian audience.
Action and drama: The film has a great balance of action and emotional scenes.
Critics’ response: Critics have praised the film, especially for its direction and story.
Importance of Republic Day release:
Sky Force took advantage by releasing on the occasion of Republic Day. It has become a popular trend for films releasing on Republic Day to be patriotic and action-based.
Top 10 Republic Day Releases
- Pathan – 55 Crores
- Fighter – 24.60 Crores
- Padmaavat – 24 Crores
- Agneepath – 23 Crores
- Raees – 20.42 Crores
- Jai Ho – 17.50 Crores
- Sky Force – 15.30 Crores
- Race 2 – 15.12 Crores
- Airlift – 12.35 Crores
- Kaabil – 10.43 Crores
From these figures, it is clear that Sky Force registered the seventh highest opening day collection among films released on Republic Day.
The overall film’s performance
Sky Force proved what can be achieved with a good story and positive reputation by making its presence felt at the box office on the first day.It will be interesting to see how the film performs over the weekend and in the days to come.If the reputation publicity of the film continues, its collections may see a further increase.
Sky Force proved that if the right marketing strategy and subject are chosen, the film can perform better than expectations. This Akshay Kumar and Veer Paharia starrer has been successful in bringing audiences to the theatres. Special discounts, the occasion of Republic Day, and a patriotic story have together given it a great start. It will be interesting to see in the coming days if the film is able to keep its collections stable.